Lulaseat guides
Passenger princess: what it means, where it comes from, and how to ride in comfort
By the Lulaseat team · · 4 min read
If you've seen #passengerprincess under a video of someone asleep in the front seat, you already have the gist. Here's what the term actually means, where it comes from, whether it's a compliment, and how to turn the passenger seat into the comfiest spot in the car.

What does “passenger princess” mean?
The phrase describes a person who rarely or never drives and is happily driven around, usually by a boyfriend, girlfriend, spouse or friend. The “princess” part is tongue-in-cheek: the front seat becomes a little throne, and the driver does the work.
Some passenger princesses don't have a license, some simply dislike driving, and some have partners who prefer to be behind the wheel. The label isn't about the reason: it's about the role you play in the car.
Where does the term come from?
The expression took off on TikTok and Instagram in the early 2020s, through videos of people showing off their passenger princess: asleep against the window, feet tucked up, snacks on the lap. The hashtag now gathers countless clips, and songs and memes have picked up the phrase.
It has since moved from social media into everyday speech, and slang dictionaries such as Merriam-Webster's now explain it. You'll also find it on stickers, phone cases and car accessories, including pillows made for the passenger seat.
Is it a compliment or a dig?
Mostly a compliment, sometimes a light tease. Between couples it's usually affectionate (“she's my passenger princess”), and plenty of people use it proudly about themselves.
Context matters, though: said with an eye-roll, it can hint that someone never takes a turn at the wheel. If you're not sure how it will land, say it with a smile, or offer to drive the next leg. The masculine version, “passenger prince”, exists too.
The unofficial duties of a passenger princess
Nobody signs a contract, but the internet agrees on a few classic jobs:
- Running the playlist, and taking requests from the driver.
- Navigating, or at least reading the next exit out loud.
- Handing out snacks, drinks and gum at the right moment.
- Keeping the driver company with good conversation.
- Taking the photos and videos of the trip.
How to make the passenger seat truly comfortable
Long drives are where the role gets serious. Car seats are built for sitting upright, not for resting: your head tips sideways, your shoulder presses on the door and your knees have nowhere to go.
A comfy setup fixes that without changing how you sit or buckle up:
- A full-body pillow that lines the seat, like the Lulaseat passenger pillow, so your head, side and knees rest on something soft.
- A light blanket or hoodie, because the driver usually controls the temperature.
- Sunglasses or a sleep mask for bright highways, and earbuds with a downloaded playlist.
- A water bottle and snacks within reach, so you're not digging through bags on the highway.
Whatever you add, keep the seatbelt flat and snug against your body, keep the seat upright while the car is moving, keep your feet off the dashboard and never put anything between you and the airbag. More tips in our guide on how to sleep in a car.
Passenger princess gift ideas
Shopping for the person who always takes the front seat? These gifts actually get used:
- A full-body passenger pillow for road trips (see how to choose a car pillow).
- A soft travel blanket that lives in the car.
- A car charger with a long cable that reaches the passenger side.
- A road-trip snack box with their favorites.
Planning a trip together? Our road trip essentials checklist covers the rest.
Frequently asked questions
Is “passenger princess” an insult?
Usually not. It's mostly used affectionately, or proudly about oneself. It can sound teasing if it suggests someone never drives, so tone and context matter.
Can a man be a passenger princess?
Yes. The term is used for anyone who rides up front while someone else drives, and some people say “passenger prince”.
What does a passenger princess do?
Jokingly: music, navigation, snacks and company for the driver, and on long drives, napping in the front seat.
What is a passenger princess pillow?
A long, J-shaped pillow that lines the front passenger seat so the passenger can rest their head, side and knees on it during long drives. You sit and buckle up as usual; it's a comfort accessory, not a safety device. See the Lulaseat pillow.